case study software development outsourcing

[Case study] Outsourcing @Staenk - Interview with Swann Le Moigne

Swann Le Moigne is pretty dynamic - he speaks rather fast, but the focus is clear from behind his glasses. He is the founder of Staenk, one of the top digital marketing agencies in France.

When he needed to quickly put good work into LexMarketing - a new product by Staenk - Curiosum was the top choice. How did the cooperation come to be, and what are the results? We sat down for a short interview with Swann to find out the answer.




Why did you decide to outsource the project to Curiosum?

First, there are not that many good developers in France. Finding good candidates is really hard, so outsourcing was a natural option.

This is especially true in the technology stack we use – Elixir, Phoenix, React, GraphQL. Specialists in those technologies are scarce, and good specialists even more so.



What were your expectations?

We outsource other elements of our business as well, like building websites for some of our clients, so we knew what to expect and what we want from partners.

Professionalism, keeping a tight schedule, and being proactive is what we require. We spoke to some other companies before choosing Curiosum, and found them overpromising in comparison to what they could deliver.

Curiosum answered the call – we needed someone who could be there for us from Day 1.



What is LexMarketing?

Staenk is a digital marketing agency, we help businesses grow and build their online strategy. Search engines, content marketing, social media etc. We have offices in Lyon and Paris. And we do almost everything in-house.

LexMarketing, which was built by Curiosum, is our product dedicated to law companies and practices. It is a one-stop-shop for online marketing in this pretty challenging market, where generating exposure and generating leads can be rough.



What was the effect of partnering with Curiosum?

Curiosum built the app fast and it simply works. We were happy that Szymon and Michał gave us good feedback as well, they were not just executing, they were thinking with us what can be improved.

Communication was excellent – we liked how our Slack channel worked. While I’m not a tech person, we found no technical challenges that were too hard in this project. But again, it was the understanding of our business perspective that I would like to rate 5/5.



Interview by Dawid Bartkowiak